The Sleep Consultant

The Right Mindsets and Strategies for Entrepreneurs With Tony Falkenstein of Just Life Group

Tony Falkenstein

Tony Falkenstein is a well-known entrepreneur from New Zealand who has launched more than 50 businesses. He works as the Founder and Chief Executive for Just Life Group Limited, which helps other New Zealanders live healthier lives through water-related services.

Tony is the author of the book The ABC’s of Business and synthesizes much of his experience into one place. Previously, he filled such roles as General Manager of Polaroid in New Zealand and the Administration Manager for the Madison Square Gardens Corporation.

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Here’s a glimpse of what you’ll learn:

  • The biggest challenges Tony Falkenstein faced across his career
  • What is the Just Life Group, and what do they do?
  • Tony’s techniques and products for better sleep
  • Breaking down the greatest tips for new entrepreneurs
  • The optimal strategy for building your company to sell eventually

In this episode…

What goes into being a successful entrepreneur? There are a lot of good answers out there, each offering a different method or way of achieving growth. They’re helpful principles but are often an incomplete look. However, there is one common thread among successful entrepreneurs — mindset. Being intentional and open-minded is the first step, and if anyone knows it, it’s Tony Falkenstein.

Tony has started over 50 companies across his long, storied career. Not all have been successful, but each has taught him something new about being an entrepreneur. With so much experience, he’s now developed his own methodology for thriving businesses, from initial inception to exit. So how does he do it?

Riley Jarvis hosts Tony Falkenstein, the Founder and Chief Executive at the Just Life Group, to talk about being an entrepreneur and the strategies to keep in mind. They start with Tony’s own career and the work he’s doing now with the Just Life Group. They then discuss the best strategy for selling a company, tips for new entrepreneurs, and the importance of sleep. Hear all of this and more on this episode of The Sleep for Side Hustlers Podcast!

Sponsor for this episode…

This episode is sponsored by Sleep For Side Hustlers.

At Sleep For Side Hustlers, we help side hustle entrepreneurs, including rideshare drivers, gig workers, e-commerce store owners, Airbnb hosts, crypto traders, and product flippers, to be more productive and make more money by transforming their sleep with our best-in-class individualized sleep training. 

Riley Jarvis is the CEO and Founder of Sleep For Side Hustlers, with more than seven years of experience studying sleep and biohacking. From his online course to Riley’s Executive Sleep Coaching, we have a solution to suit any sleep need you might have.

Do you want to become a productivity machine, make genius business decisions, stop stress, build better relationships, and even ramp up your revenue?

All you need is a good night’s sleep. 

Visit or
email to learn more.

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